Another Coca-Cola commercial spreading happiness.
This video was covered by Knack on 19 november 2012 but without the coke branding. On 14 june 2012 Huffington Post and Mashable discussed whether al this was real? Apparently Coca Cola confirmed all situations are real, but some are recreated in order to get the necessary permissions.
Let´s look at the world a little differently
Client: Coca-Cola Latin America Group
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg
Art Director: Damián Garofalo
Copywriter: Silvio Caielli
Music: “Give a Little Bit” – Roger Hodgson / Supertramp