Personalization for starters

A nice stop-motion from Starbucks about a basic level of personalization, or how the obvious can be overlooked for years…

“Sometimes you want to go, where everybody knows your name,
and they’re always glad you came.
You wanna be where you can see, our troubles are all the same
You wanna be where everybody knows your name”
Theme From Cheers

Starbucks & The Beatles unite 156 countries

156 Countries Sing together for the Starbucks love project

Resulting in an impressive 767,222 Views, 1,423 comments or where corporate social responsibility (CSR) could become branding & marketing.

youtube stats Screen shot 2010-01-07 at 11.15.35

Create a love drawing
For the first 1 million drawings, Starbucks will contribute 5 cents each to the global fund to help fight AIDS in Africa Screen shot 2010-01-07 at 11.00.23

More about this CSR project from starbucks at