Why reading a Lufthansa newsletter is a tragic waste of time

Another day, another newsletter. Today Lufthansa is offering me a 40€ (Promotion code*) one can redeem after booking a long-haul ticket and next to this some “Great destinations at great prices“.

When hitting “All our offers“, things only get better as “Europe from 99€” is listed here.

After a quick look at the return-fare overview per destination, I notice the 99€ offer is only valid for Frankfurt am Main and Munich, but some of the other destinations are attractively priced. So I pick “Lisbon” starting from €159.

No such thing as a free-lunch
Cheap prices always require you to meet some conditions, so I quickly scan the list below.
I should be able to meet these conditions as I want to book a short trip in July or August.

Time to book some flights, but when looking at this price table for july 2012 none of the flights rates even remotely meet the advertised rates.

Lufthansa – Nonstop you.
I do understand technically even a €2.500 ticket would meet the “From 159€” qualification. But advertising something at €159 and selling it at €414 is a true waste of time. I’m afraid being truly customer oriented as suggested by the Lufthansa baseline requires a better connection between what is promised and what is actually offered.

A smart city marketing concept

Dear Patrick,
This concept was developed by Rickard Beskow, Eva Wallmark & Michal Sitkiewicz at the Berghs School of Communication in Stockholm, Sweden as a campaign to promote Japan. In the past one would offer free WIFI to attract people, tomorrow one will offer free WIFI in order to get (media) coverage. So content is the new currency.
I guess  this could be valuable for a city like Antwerp as well.

Visit Japan – Post from Japan from Michal Sitkiewicz on Vimeo.

Personalization for starters

A nice stop-motion from Starbucks about a basic level of personalization, or how the obvious can be overlooked for years…

“Sometimes you want to go, where everybody knows your name,
and they’re always glad you came.
You wanna be where you can see, our troubles are all the same
You wanna be where everybody knows your name”
Theme From Cheers